Monday, 2 January 2012

PROFESSIONAL PRACTICE

INTRODUCTION TO PROFESSIONAL PRACTICE
Throughout this module, I propose to concentrate on every day kitchen utensils, which I am currently using in collaboration with my partner to compile a book of food recipes, called The Very Ordinary Organic Cookbook.
For my work, in conjunction with my research for my dissertation, which is about the rise of Foodyism and Photography, I will be looking at the work of Richard Moran as a food photographer, and Tom Bridge - Master chef with whom I have had discussions and interviews to investigate techniques for his work in cookery books. Tom produces all his own images for, to date,  20 successfully produced and published cookbooks of his own recipes. He uses a standard digital camera.
I will produce my work in Black & White because I like the clean lines this creates with this subject - which is mainly metallic objects. I will expand on my technical knowledge by practising  in Large Format film using both a Sinar Large Format Camera and a Cambo Large Format film camera, alongside my Nikon D700 Digital camera.
NOTE: I want to acknowledge that in true practice I would use either a large format, or a medium format digital camera to achieve the best results. Time and more especially Budget constraints have meant that for the purpose of this module I have created the best images using a Nikon full frame D700 SLR, as my final pieces for the book are not to be used until mid 2012 and I want to explore my subject further yet.


LARGE FORMAT FILM WORKSHOP
I took part in a large format film camera workshop, where we built the camera onto a monorail, used the light meter to establish exposure, and took the image - here of one of my colleagues, then developed the image using the darkroom, through to printing the end result.
Neil, using Large Format Film 4 x 5 inch negative.
Sinar Large Format Film Camera
M.C.Neylan, Copyright 2011
When we did this workshop, we were unaware of the need to allow for the light travelling through the bellow in large format cameras, and its effect on different films. This is known as RECIPROCITY FAILURE.


Film and Negatives produced using the Large Format Sinar Camera
during the Large Format Film Workshop 2011



RECIPROCITY FAILURE


When you use a Large Format camera, you need to allow for Reciprocity Failure, which means that the bellows affect the way the light exposes the film, and it also changes with different types of film.
Large Format Monorail Film Camera
Image from Langfords Advanced Photography.

Because the light needs to travel further through the bellows, you need to use a tool such as the following scale and target to work out how many extra stops to allow to ensure the image is correctly exposed.
Calumet Exposure Calculator - used to correctly work out
exposure time when using Large format cameras.

You can then use a scale such as this one form Langfords Advanced photography to work out according to the film type that you are using the exact exposure required.
Reciprocity failure scales - Langford

When I used the Cambo Large format camera, I placed the target on my subject, then used the "ruler" across the viewing screen at the back of the camera to work out the required extra stops to allow.
When you take your photograph you need to use the black and red cape in order that you can see the image to focus correctly, as seen here:
Use of Red & Black cape with Large Format Film Cambo camera.

The reason why the cape is red on the outside is so that if you are using it for fieldwork, IE: outside, you are visible from a distance from horses, traffic etc. It is black inside so that you have darkness to see your subject through the rear of the camera.


This is an image of a cheese grater being photographed using a large Cambo camera, I feel that it was very hard to use the Cambo as the picture is upside down  left to right etc.... which makes it highly difficult to judge what you are taking and how you are taking it.
A lot of practice is needed to become comfortable and understand the Cambo camera.














MEDIUM FORMAT CAMERAS

I have also experimented in this module using medium format cameras, such as the hasselblad 530 cx, as shown below, and its film similar equivalent type, the Zenza Bronica.


This is the front of a digital medium format Hasselblad 530 cx camera, with  a Carl Zeiss Planar 2.8/80 Lens.  I did enjoy using this, but compared to using the Nikon D700 which is quick and easy to use, the Hasselblad takes more time to set up, and you need a lot more knowledge of the camera, aperture, exposure and other functions to get the right result.






     Using the digital back on the Hasselblad is much easier than using the film back, as with all film work, you need to develop it before you see what the image is like that you have taken, so more care and attention is always required. With the Digital Back or any digital camera, as well as being able to preview you image on the camera itself,  you can also use a hot wire to plug into your computer so you can view your image on a full screen size.
















This is the film and kit for the Hasselblad. As I said above, the digital back is so much easier,  and more compact when packing up your kit.














This is the Bronica, which is my own film camera which I recently acquired, so very much still in practice mode with it. The sheer convenience of the digital Nikon  has meant that the film camera is not usually my first choice, as I enjoy and have become accustomed to the instant camera as opposed to cameras which require time to set up and take the perfect image in one shoot. However when I do use it I do gain more satisfaction about the images that are going to be developed due to it being more hands on and that more of my time has been spent  thinking about what I am doing, setting the correct exposure times and apertures and so on, thus taking more consideration to create the image.






This is the full kit for the Bronica (minus the red cape which is for the large format) , which consists of the camera, three lenses  80mm (standard), 150mm (Portrait) and 50mm (wide angle), light metre, film spools and the developing spool. The Bronica camera uses a 6*6 film so no matter which way you take the image it is the same size, and from a standard 120 film you get 12 shots.








Large Cambo Images


The following images  are fantastic quality due to being larger files and therefore they are clearer, sharper images and the shallow depth of field has worked very well. I am pleased with the outcome of them in relation to my original aims, which included  using some of the same/similar techniques to that of Richard Moran who is highlighted within my blog. The reason I like Richard Moran's work and images is the technique of using a shallow depth of field,  large format, natural lighting and the finishing in black and white as opposed to colour, which makes his images appear timeless. I have tried to take my images by adapting the same techniques to suit my subject, which involves still life subjects rather than live subjects which Moran includes heavily in his work.




'Whisks' - This was taken using the large Cambo Camera with natural lighting. I used the same technique as in the use of black and white. The capture uses shallow depth of field and high key contrast. I feel that this works well as the background blends with the object.








'Cheese grater' was taken in the same way as the above image. This works because it leads the eye down the object whilst the focus drops and the image becomes blurred into its background, creating interest. The black coating stands out as quite solid against the rest of the image which immediately draws  attention.






'Colanders' were again taken using the large Cambo camera, using shallow depth of field and high key contrast. I feel that the reflections of the image stand out to the viewers eye, and helps to define the shaping of the objects. 
















'Garlic press' was taken in the same way as the other images with the large Cambo camera. The reflections help to define the shape and  work as if they are negative spaces. This creates form and repetition.














' Juicer'  was taken using natural daylight, large Cambo camera, shallow depth of field , black and white with high key contrast. As with the above objects the reflections work well in defining the shape especially in the centre where it is perfectly symmetrical.










                                                             
'Egg poacher' was taken as before, using the contrast between light and dark to define its form. This image is defined as much by what you ca see as by the negative spaces.



















TOM BRIDGE - MASTER CHEF

In undertaking research for this module and my dissertation I have looked at the work of Tom Bridge, who has produced and published to date 20 highly successful cookery books, has appeared on numerous television shows including Richard & Judy, The Big Breakfast and The Great British Bake Off. He trained at The Savoy, and has cooked for many many famous names, including Frank Sinatra, Marie Osmond, Freddie Mercury and David Niven, alongside many European Football Clubs. I interviewed Tom during the launch of his latest success story 'Pie Society', when he talked with me about how he has developed his own Photographic style over several years to compliment his recipes in the manner that he wants to portray.
Pie Society was first published in 2010 by Palatine Books, Lancaster, and sold over 16,000 copies on its launch day. Tom prefers to use natural lighting where possible, using naturally diffused light such as that falling through an orangery or conservatory, or naturally occurring lighting at the scene. Throughout this latest book we see a mix of this type of lighting alongside pleasing background images of, for example Grouse, pleasantly ghosted into the background of a page to illustrate a Famous Grouse pie. We see lovely in situ. shots of sheep with lambs and hens with their flocks, and the use of depth of field to arrange the viewers mind and eye to the subject in hand. Even the use of an empty dish, which, as Bridge says, "tells a complete story of satisfaction".



A Fantastic whole image of a pie using great detail and lifted onto a fun gingham tablecloth background for special effect.
Cover, Pie Society by Tom Bridge
Foreword page featuring the Chef himself
This brilliant image of an empty dish speaks volumes and is a clever technique rarely seen before if at all

Lovely images of the animals makes for setting the recipes into context and keeps it all "local"


The ghosted Grouse in sepia tones in the background of this recipe page

Further use of neutralised colour tones for images in the backgrounds of the recipe pages
adds a real depth to this book

The use of splitting the image between half colour and half neutralised tones gives a lovely finish to this  page
adding interest to the viewer, and makes you look in more detail at the subject

A lovely image of fresh growing Mint ghosted in to the page with neutralised tones


Throughout the Pie Society book, Bridge has employed a lovely low key, neutralised tone effect which adds a real feeling to the work, drawing you in to look further at the recipes. It is easy on the eye and gives you a relaxed sense of approach to what is probably quite a difficult art to perfect. Shallow depths of field have been employed alongside some really detailed shots. Colours are neutralised making lovely even tones and a sense of calm throughout.

In a previous recipe book entitled, What's Cooking Pasta, by Tom Bridge, published by P3 in 2002, we see a different technique employed, still to stunning effect, this time by photographer Iain Bagwell, utilising stunning vibrant colours alongside shallow depths of field, which works equally well, and reflected the style that cookery photography was leaning towards at the end of the 90's and into the noughties. (2000+)
What's Cooking Pasta, Tom Bridge, 2002
Image employing shallow depth of field
What's Cooking Pasta, Tom Bridge 2002


Types of Pasta in detail - a further means of visual effect & communication, What Cooking Pasta, Tom Bridge 2002

A lovely image employing careful colour selection, and shallow depth of field
also known as Drop Focus Technique, What's Cooking Pasta, Tom Bridge 2002



Richard Moran & His Local Food Heroes 


Richard Moran  is based in Leeds, West Yorkshire and has made the local food heroes images his own style and work.
"Richard Moran captures images that connect emotionally with audiences. His talent for presenting structure, form and composition is combined with a thorough understanding of brand sensibilities, resulting in a body of work that is always expressive but never melodramatic: the embodiment of everyday life lived to the full."

Moran has produced work for Waitrose, Nigel Haworth at Northcote Manor, The BBC, Lloyd's bank, Mercedes Benz , Opera North and The Church of England.

Quote and further information about the Photographer can be found at the following link:

http://www.moranphoto.co.uk/index.php?/project/portraitfood-heros/




Image:  Richard Moran 




Image : Richard Moran

Image: Richard Moran
Image: Richard Moran

Image: Richard Moran

Pizza Express : Richard Moran


I enjoy Moran's work on all fronts from his fashion work to his banking sector and portraiture., but what sets him apart is his use of black and white and high contrast, combined with subtle shifts in depth of field which makes his work so inspirational. It creates images that make the viewer want to linger on the scene, exploring every detail.  He often uses compositions which lead the eye into the scene, to become a part of it. Moran's work in Black and white has been the basis inspiration for the style of photography which I have focused on in my brief, taking other aspects from Bridge earlier in terms of story telling and message content.
COMPETITION ENTRIES




The Landscape Photographer of the Year 2012 
Yorkshire Dales Lightening Tree, M.C.Neylan Copyright 2011
In the course of my work I have taken several landscape shots whilst looking at fields farms and flocks and so on. One image which I particularly like is below., and I will be entering this into the Landscape Photographer of the Year awards, which are run in conjunction with the Sunday Times towards the end of the summer 2012 when the call for entries is released. You can enter using the following link:

http://www.take-a-view.co.uk/enternow.aspx




Farm gate, M.C.Neylan Yorkshire Dales series copyright 2011

Lamb, M.C.Neylan, Copyright 2011

Lamb, M.C.Neylan, Copyright 2011

Barn at Sedbergh, Yorkshire Dales series, M.C.Neylan, Copyright 2011

Barn - as above Portrait view Copyright 2011

Long Road, Yorkshire Dales Series, M.C.Neylan, Copyright 2011


Farm Path to the white cottage, M.C.Neylan, Copyright 2011
All my images here where taken using a Nikon D700 with a polarising filter, naturally available daylight, and finished with a custom filter to give them this Aeriel perspective finish.


THE PINK LADY FOOD PHOTOGRAPHER OF THE YEAR COMPETITION 2012

The closing date for entries into this competition is 31 January 2012, and there are various categories under which you can enter. I have chosen to enter Food in the field and  Food Portraiture categories.
The details of the competition can be found at the following link:
Baby Spinach, M.C.Neylan, Copyright 2011

Harvesting time, M.C.Neylan, Copyright 2011

Red Chard, M . C. Neylan, Copyright 2011
I have entered the baby spinach in the food portraiture category and Harvesting Time into the food in the field category.  



CAPTURE TECHNIQUES
When considering the images you want to produce, you need to decide on the capture techniques you will use.
One such technique that I tried during my experimental phase was the use of Ambient Flash and Rear Curtain Sync. along with Mixed Lighting:


Mixed Lighting Technique, using Flash and Hyper focal Distance
M.C.Neylan, Copyright 2011
HYPER FOCAL DISTANCE & REAR CURTAIN SYNC.


When you want to take a scene where all of the image from front to back is on focus, then you need to set the aperture of the lens to Hyper focal Distance. See the following diagram from Langford's Basic Photography, 8th Edition:

Diagram showing Hyper focal Distance setting on lenses
- Langford's Basic Photography, 8th Edition




Basically, set the camera to the infinity symbol, and your focal distance will extend from before to beyond your subject.

Image : Brian Griffin -
Image using Rear curtain Sync.
Use a wide angled lens, low angle of view, usually a featured sky (IE plenty of clouds or contrast), a bolt of flash, high clarity & contrast, low saturation.
Take an ambient meter reading for the depth of field - here at 1/15th sec., f22, flash on auto


Getting those DRAMATIC SKIES

  • Rule of thumb: Use a red filter on Black & White (remember there's a 3 stop penalty!)
  • use a wide angle - say 40mm or more
  • Choose High contrast for post production & printing
Long Road, using Red Filter, M.C.Neylan, Copyright 2011

Mixed Light Sources
You should always bear in  mind the Kelvin Scale when considering lighting. When you look at the image below by Damien Lovegrove where we see a castle light by Tungsten, Fireworks and flash, this needs some consideration. If you are using mixed lighting, the general rule of thumb would be to overexpose. If you are photographing fireworks, firstly compose your image before the fireworks set off., Test the shot to get the subject or backdrop (in this case the castle) lit by the tungsten or other lighting that is available. Use your on camera flash to light the foreground, say f11 2sec.

Image by Damien Lovegrove


WAYS OF READING LIGHT LEVELS
There are 3 main ways to read light.
a) REFLECTED Light Reading - measures the light reflected from the subject using a light meter without the invercone. This is good for average tone subjects such as landscapes.
b) INCIDENT Light Reading - measures light falling on to the subject using the light meter with the invercone pointing to it - this is good for high contrast subjects and colour transparency film.
c) GREY CARD - This is a card that is 18% Grey in colour - which is how  the camera 'sees'. Place the card on your subject and use a meter or spot meter, or the meter in the camera to measure the light reflected on the card.

TYPES OF METER
Analogue - Good for Black and white film and general uses such as landscape work where ambient light is to be measured
Digital - Great for ambient and flash, and houses the invercone for both incident and reflected readings.
Spot - expensive, but really good as you can select very precise tones and meter them individually., but a grey card is needed with this for accuracy.
On your camera there are various built in Meter Modes, which include: Average, Centre Weighted, Spot, Multispot, Matrix and Evaluative. These can be selected from the selection modes in the camera menu, or from the buttons on the rear in most cases.